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Hello, welcome to our portfolio site. Enjoy.


Scroll down to see our work

SCROLL DOWN

Hello, welcome to our portfolio site. Enjoy.


Scroll down to see our work

 

Sharon & Mees

We’re a creative team that loves big ideas. Currently working at Dawn in
Amsterdam. We’ve worked for clients like Eneco, Fanta, Miele,
Zorg en Zekerheid, Belsimpel and Fairtrade.

 
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Six minute Stories


Health Insurer: Zorg en Zekerheid

Six minute Stories


Health Insurer: Zorg en Zekerheid

HOW WE TURNED A HEALTH INSURER INTO A BOOK PUBLISHER
In today’s society, stress-related health issues are on the rise. All the screens that are constantly begging for our attention,
definitely don’t help. Reading however does. Just six minutes of reading fiction lowers stress levels with an average of 68%,
according to research.

To help a stressed-out generation clear their heads, we developed Six Minute Stories, as an initiative of health insurer Zorg en Zekerheid. This series of smartphone-sized booklets, written by popular Dutch writers, are published by Zorg en Zekerheid and spread at selected locations in the country. Every week a new story.

Six Minute Stories is developed as a long-term publishing platform, at the intersection of branded content, PR and social impact, to help Zorg en Zekerheid reach out to new audiences, while promoting mental health.

Watch the case film here:

Als er één ding is wat je als gestreste student moet weten, dan is het dit: ongeluk zit dan misschien in een klein hoekje, maar geluk zit in een klein boekje.
— Mattijn de Groot, student wijsbegeerte
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IF THE FIRST SEASON IS GOOD, SEASON 2 IS BORN
How do you follow up a successful first season? We started with asking us the following question: How does Netflix do it with a successful television series? They do three things: repeat, improve and renew. So, that’s exactly what we did.

We again made 8 booklets, with an improved Booklet Ball and a complete new cast of famous Dutch writers. We also gave our booklets a new fresh look with the help of Xaviera Althena, the illustrator of season 2.

See for yourself how the writers promoted their stories on the Six Minute Stories Insta >> https://www.instagram.com/sixminutestories/

We organised a literary event called 'Het Boekjesbal' The Booklet Ball.  

ILLUSTRATION S1 Sue Doeksen S2 Xaviera Altena // ANIMATION Ambassadors // MUSIC Rimer London // PR Hagens & DAWN // EDIT RubenPaulRuben.

ILLUSTRATION S1 Sue Doeksen S2 Xaviera Altena // ANIMATION Ambassadors // MUSIC Rimer London // PR Hagens & DAWN // EDIT RubenPaulRuben.

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The Science of Kissing


ARTIS-Micropia

The Science of Kissing


ARTIS-Micropia

WE EXCHANGED MICROBES FOR THE SAKE OF SCIENCE... AND LOVE
Microbes are in the air, and in your saliva too. Our campaign for Dutch Museum Artis-Micropia shows what happens when you kiss. While you think you’re having an intimate moment, millions of microbes are also involved. Dutch artist Akwasi explains why this is good for you in a longer cinema ad.

There is a perfect kiss for everyone and for every moment. For a first date, for couples and for people who are all over each other. In three short videos ‘The First Kiss’, ’The French Kiss’ and the ’Wet Kiss’ we show how microbes affect you. The more tongue you use and the wetter the kiss, the more microbes are exchanged. Which is actually a good thing. Because these little creatures train your immune system, help keeping your mouth healthy and even assist you in finding the perfect partner. So, in the name of science: let those microbes flow.

DIRECTOR Karen Rosetzsky // DP Menno Mans // EDIT Annelien van Wijnbergen // VO Akwasi // MUSIC Rimer London

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de Belsimpel Methode™


Belsimpel.

de Belsimpel Methode™


Belsimpel.

BELSIMPEL IS NOT A TELECOM STORE, IT'S NOT A PROVIDER, IT'S A METHOD
Belsimpel is one of the fastest growing brands in the Dutch mobile market. As the market and the brand are maturing, it is time to shake off the budget image and increase relevance beyond the functional. So, how do we transform a brand for best deals into the default way of arranging everything mobile?

Belsimpel is not just a search engine, comparison site or retail channel. Belsimpel is a method. A clever way of getting exactly what you are looking for. That is why we invented The Belsimpel Method™’. The default way to find your perfect phone and phone plan.

The launch campaign consists of both internal and external brand activation, amongst which are three Q&A drama’s that lead towards 'the circle' - the button that represents ‘The Belsimpel Method™’ as is the gateway to fulfilling all mobile needs.

To show how ‘de Belsimpel Methode™' works on the website we made short videos. With a simple press on ‘de Belsimpel Methode™' you end on the deal you were looking for.

DIRECTOR Kay Lindhout // DP Robbie van Brussel // EDIT Wouter van Luijn  // ANIMATION storm productions // MUSIC Kees Kroot

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STUKJEZON


Energy Company: Eneco

STUKJEZON


Energy Company: Eneco

THE DUTCH GO CRAZY FOR A LITTLE BIT OF SUN
Probably because we get so little of it. When a Dutch person sees the sun he or she does everything to enjoy it. Even if it’s way too cold to sit in the park or on that terrace. For Eneco, a big green energy company in the Netherlands, we capitalized on this emotion. We told people Eneco got a little bit of sun for you for free! (if you sign with them of course)

This little bit of sun (StukjeZon®) is your very own solar panel in one of Eneco’s solar parks and provides you with green clean energy throughout the year.

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The Dutch King wanted solar panels on his palace. Although a prince normally gets what he wants, he was prohibited. That’s why we drove to the palace and made him an offer he couldn’t refuse: Your majesty, why don’t you get a StukjeZon®?

THE DUTCH STILL(!) GO CRAZY FOR A LITTLE BIT OF SUN
A new year, a new campaign, but with the same product. StukjeZon is now part of a bigger campaign called: “Heel Nederland schakelt om”. Which more or less means: The whole of the Netherlands switches to green energy. StukjeZon® is the first product that proves that. With this campaign we told the Dutch that now everyone can get solar energy.

No matter how and where you live. Whether you have a suitable roof or not. You can now switch to green energy with
Eneco StukjeZon®.

 

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SQUEEZE IN THE FUN


Fanta

SQUEEZE IN THE FUN


Fanta

INTRODUCING THE NEW FANTA BOTTLE
Fanta asked us to come up with a campaign for the launch of a new twisted bottle. This new design was launched in 8 European countries. We wanted to give a simple twist to reality and be very visible online. With our idea, we created a fun visual world for teens to have fun with. In the end the campaign endured for a full year and we made more than 200 Gifs, emoji’s, videos and even a downloadable font book called ‘Fonta’.

Watch the commercial here!
Limited edition campagne So rare it’s unfair

FANTA'S NEW LIMITED FLAVORS ARE SO RARE IT'S UNFAIR
As a follow-up to Fanta’s ‘Squeeze in the fun’ campaign we introduced the new limited flavors in Europe and created a fun campaign for it: So rare, it’s unfair.

We connected the rare flavors of Fanta Dragonata & Fanta Pasyon to things which are also rare to find in the lives of teens. The campaign interacted with teens through social minigames, live-stream events, 360 photos, Instagram treasure hunts, pre-rolls and video content. You can find the campaign and the limited Fanta Flavors in 17 European countries. So grab it while you can!

We did the concept for this idea while we working at Ogilvy, it went into production after we left. 
CONCEPT Mees & Sharon // EXECUTION Ogilvy Amsterdam // DIRECTOR Dent De Cuir

 

 

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About + contact


SHARON.DEGRAAF@LIVE.NL & UBACHS.MEES@GMAIL.COM

About + contact


SHARON.DEGRAAF@LIVE.NL & UBACHS.MEES@GMAIL.COM

Dear Reader,

When we think of ideas we want to make our thinking as funny as possible. It was one of many things we learned at Ogilvy Amsterdam when we started working there in 2014. After two years it was time for a new chapter to learn some more in a different place surrounded by new people.  

That’s why we’re currently working as a creative team at Dawn. The place we want to be at this very moment. 

SHARON

ART DIRECTOR

Sharon graduated in Advertising at the Willem the Kooning in Rotterdam. In 2014 she followed an exchange program at the School Of Visual Arts in New York. With a love for old pictures and graphic design she is the art director.

(0031) 6 12 13 01 36

 

MEES

COPYWRITER

Mees, copywriter studied to become a filmmaker at the London Film Academy and the Luca School of Arts in Brussels. The last 3 years he studied Theatre Science in Amsterdam and began working in advertising. He then realized that he likes the process of developing ideas the most and thereby translating these ideas into stories. He uses his love for film and theatre to do so. 

(0031) 6 54 93 21 08

 

If you want to know more, don't hesitate to call or mail,we're always in for a cup of coffee!


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Thank You


Thank You


Brands we worked on - Coca Cola - Philips - Fanta - KLM - UpForSchool - de Bijenkorf - Sprite - KFC - Interbest - Amnesty International - Zorg en Zekerheid - Nestlé - FNV - Eneco - ARTIS-Micropia - Swinckels - Pathé - Belsimpel MAGGI - TUI - Earshot - ReclameRidders - JongeHonden

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