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Hello, welcome to our portfolio site. Enjoy.


Scroll down to see our work

SCROLL DOWN

Hello, welcome to our portfolio site. Enjoy.


Scroll down to see our work

 

Sharon & Mees

We're a creative team that loves big ideas. Currently working at Dawn
in Amsterdam. We’ve worked for clients like Fanta, de Bijenkorf
Zorg en Zekerheid, ARTIS-Micropia and Coca-Cola.
Below you can find some of our projects.

 
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Six minute Stories


Health insurer Zorg en Zekerheid 

Six minute Stories


Health insurer Zorg en Zekerheid 

MAKING YOU READ SIX MINUTES AT A TIME
1 out of 6 Dutch millennials suffers from burnout issues. The mobile devices constantly begging for our attention, definitely don’t help. Reading however does. Reading for just 6 minutes can lower your stress levels up to 68%, according to research.

Dutch health insurer Zorg en Zekerheid wanted to help this stressed-out generation and introduced Six Minute Stories: a series of booklets written by young and popular Dutch writers. Each the size of your smartphone, so you would never feel too far from your device. To avoid any distractions, we only made them physically available. Every week a new story was released and handed out at different locations. In the booklets, readers were asked to leave their copy behind via #sixminutestories.

Six Minute Stories was developed as a long-term publishing platform to reach new audiences, while promoting mental health at the same time. Making this health insurer a publisher too.

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Als er één ding is wat je als gestreste student moet weten, dan is het dit: ongeluk zit dan misschien in een klein hoekje, maar geluk zit in een klein boekje.
— Mattijn de Groot, student wijsbegeerte

Watch the case film here:

We organised a literary event called 'Het Boekjesbal' The Booklet Ball.  

This is how we introduced the booklets:

Every week a new story was released...

We asked people to grab them, read them and leave them behind in an explanation video...

Where to find the booklets:

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ILLUSTRATION Sue Doeksen // ANIMATION Ambassadors // MUSIC Rimer London // PR Hagens

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The Science of Kissing


ARTIS-Micropia

The Science of Kissing


ARTIS-Micropia

ARTIS MICROPIA PRESENTS: THE SCIENCE OF KISSING
Microbes are in the air, and in your saliva too. Our campaign for Dutch Museum Artis-Micropia shows what happens when you kiss. While you think you’re having an intimate moment, millions of microbes are also involved. Dutch artist Akwasi explains why this is good for you in a longer cinema ad.

There is a perfect kiss for everyone and for every moment. For a first date, for couples and for people who are all over each other. In three short videos ‘The First Kiss’, ’The French Kiss’ and the ’Wet Kiss’ we show how microbes affect you. The more tongue you use and the wetter the kiss, the more microbes are exchanged. Which is actually a good thing. Because these little creatures train your immune system, help keeping your mouth healthy and even assist you in finding the perfect partner. So, in the name of science: let those microbes flow.

DIRECTOR Karen Rosetzsky // DP Menno Mans // EDIT Annelien van Wijnbergen // VO Akwasi // MUSIC Rimer London

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de Belsimpel Methode™


Belsimpel.

de Belsimpel Methode™


Belsimpel.

BELSIMPEL IS NOT A TELECOM STORE, IT'S NOT A PROVIDER, IT'S A METHOD
Belsimpel is one of the fastest growing brands in the Dutch mobile market. As the market and the brand are maturing, it is time to shake off the budget image and increase relevance beyond the functional. So, how do we transform a brand for best deals into the default way of arranging everything mobile?

Belsimpel is not just a search engine, comparison site or retail channel. Belsimpel is a method. A clever way of getting exactly what you are looking for. That is why we invented The Belsimpel Method™’. The default way to find your perfect phone and phone plan.

The launch campaign consists of both internal and external brand activation, amongst which are three Q&A drama’s that lead towards 'the circle' - the button that represents ‘The Belsimpel Method™’ as is the gateway to fulfilling all mobile needs.

To show how ‘de Belsimpel Methode™' works on the website we made short videos. With a simple press on ‘de Belsimpel Methode™' you end on the deal you were looking for.

DIRECTOR Kay Lindhout // DP Robbie van Brussel // EDIT Wouter van Luijn  // ANIMATION storm productions // MUSIC Kees Kroot

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SQUEEZE IN THE FUN


Fanta

SQUEEZE IN THE FUN


Fanta

INTRODUCING THE NEW FANTA BOTTLE
Fanta asked us to come up with a campaign for the launch of a new twisted bottle. This new design was launched in 8 European countries. We wanted to give a simple twist to reality and be very visible online. With our idea, we created a fun visual world for teens to have fun with. In the end the campaign endured for a full year and we made more than 200 Gifs, emoji’s, videos and even a downloadable font book called ‘Fonta’.

Watch the commercial here!
Limited edition campagne So rare it’s unfair

FANTA'S NEW LIMITED FLAVORS ARE SO RARE IT'S UNFAIR
As a follow-up to Fanta’s ‘Squeeze in the fun’ campaign we introduced the new limited flavors in Europe and created a fun campaign for it: So rare, it’s unfair.

We connected the rare flavors of Fanta Dragonata & Fanta Pasyon to things which are also rare to find in the lives of teens. The campaign interacted with teens through social minigames, live-stream events, 360 photos, Instagram treasure hunts, pre-rolls and video content. You can find the campaign and the limited Fanta Flavors in 17 European countries. So grab it while you can!

We did the concept for this idea while we working at Ogilvy, it went into production after we left. 
CONCEPT Mees & Sharon // EXECUTION Ogilvy Amsterdam // DIRECTOR Dent De Cuir

 

 

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About + contact


SHARON.DEGRAAF@LIVE.NL & UBACHS.MEES@GMAIL.COM

About + contact


SHARON.DEGRAAF@LIVE.NL & UBACHS.MEES@GMAIL.COM

Dear Reader,

When we think of ideas we want to make our thinking as funny as possible. It was one of many things we learned at Ogilvy Amsterdam when we started working there in 2014. After two years it was time for a new chapter to learn some more in a different place surrounded by new people.  

That’s why we’re currently working as a creative team at Dawn. The place we want to be at this very moment. 

SHARON

ART DIRECTOR

Sharon graduated in Advertising at the Willem the Kooning in Rotterdam. In 2014 she followed an exchange program at the School Of Visual Arts in New York. With a love for old pictures and graphic design she is the art director.

(0031) 6 12 13 01 36

 

MEES

COPYWRITER

Mees, copywriter studied to become a filmmaker at the London Film Academy and the Luca School of Arts in Brussels. The last 3 years he studied Theatre Science in Amsterdam and began working in advertising. He then realized that he likes the process of developing ideas the most and thereby translating these ideas into stories. He uses his love for film and theatre to do so. 

(0031) 6 54 93 21 08

 

If you want to know more, don't hesitate to call or mail,we're always in for a cup of coffee!


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Thank You


Thank You


Brands we worked on - Coca Cola - Philips - Fanta - KLM - UpForSchool - de Bijenkorf - Sprite - KFC - Interbest - Amnesty International - Zorg en Zekerheid - Nestlé - FNV - Eneco - ARTIS-Micropia - Swinckels - Pathé - Belsimpel MAGGI - TUI - Earshot - ReclameRidders - JongeHonden

Search for projects below...