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welcome to our portfolio site. Enjoy!


Scroll down to see our work.

SCROLL DOWN

welcome to our portfolio site. Enjoy!


Scroll down to see our work.

 

Sharon & Mees

We’re a creative team that loves big ideas. Currently working at Dawn in Amsterdam. We’ve worked for clients like Eneco, Fanta, Miele, Zorg en Zekerheid, Belsimpel and Pathé.

 

 
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Every child needs friends


Het Gehandicapte Kind

Every child needs friends


Het Gehandicapte Kind

PLEASE WATCH THEM FIRST.

 

Sometimes you just got to tell the truth. Without frills, just simple and sincere. Even if the truth is as harsh as it is. All kinds of handicaps differ but almost all disabled children are suffering from the same thing: loneliness. This is because they usually can’t go to a playground, sports club or a regular school.

Our goal with this campaign is to see beyond the handicap itself. We want to open your eyes. Just like it opened ours while we were going into this subject.

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LET’s Pathé


Pathé

LET’s Pathé


Pathé

BY FAR THE MOST VISIBLE WORK WE WILL EVER MAKE (FOR NOW)

Warning: the following videos are made for a 90 feet wide and 30 feet tall movie screen; for the ultimate viewing experience go to a Pathé cinema nearby.

After ten years of this Pathé was ready for a new pre-movie-program. At a cinema like Pathé you can easily make your day exciting. Or romantic, freaky, adventurous or silly. Movies have the power to summon almost any emotion. Those emotions and movie genres were the basis for our leaders and bumpers. And we’ve made them all: a big main leader, a phone-on-silent-bumper, a trailer-bumper and even a 3D-bumper (experience this at Pathé with 3D-glasses – really). The new program is shown right before every movie in 27 cinemas throughout the Netherlands for the next ten years.

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Six minute Stories


Health Insurer: Zorg en Zekerheid

Six minute Stories


Health Insurer: Zorg en Zekerheid

HOW WE TURNED A HEALTH INSURER INTO A BOOK PUBLISHER
In today’s society, stress-related health issues are on the rise. All the screens that are constantly begging for our attention, definitely don’t help. Reading however does. Just six minutes of reading fiction lowers stress levels with an average of 68%, according to research.

To help a stressed-out generation clear their heads, we developed Six Minute Stories, as an initiative of health insurer Zorg en Zekerheid. This series of smartphone-sized booklets, written by popular Dutch writers, are published by Zorg en Zekerheid and spread at selected locations in the country. Every week a new story.

Six Minute Stories is developed as a long-term publishing platform, at the intersection of branded content, PR and social impact, to help Zorg en Zekerheid reach out to new audiences, while promoting mental health at the same time.

Watch the case film here:

Als er één ding is wat je als gestreste student moet weten, dan is het dit: ongeluk zit dan misschien in een klein hoekje, maar geluk zit in een klein boekje.
— Mattijn de Groot, philosophy student

Some highlights of “Het Boekjesbal” (in English: The Booklet Gala) – a recurring literary night filled with six minute stories.

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IF THE FIRST SEASON IS GOOD, SEASON 2 IS BORN
How do you follow up a successful first season? We started with asking us the following question: How does Netflix do it with a successful television series? They do three things: repeat, improve and renew. So, that’s exactly what we did.

We again made 8 booklets, with an improved Booklet Ball and a complete new cast of famous Dutch writers. We also gave our booklets a new fresh look with the help of Xaviera Althena, the illustrator of season 2.

See for yourself how the writers promoted their stories on the Six Minute Stories Insta >> https://www.instagram.com/sixminutestories/

We organised a literary event called 'Het Boekjesbal' The Booklet Ball.  

ILLUSTRATION S1 Sue Doeksen S2 Xaviera Altena // ANIMATION Ambassadors // MUSIC Rimer London // PR Hagens & DAWN // EDIT RubenPaulRuben.

ILLUSTRATION S1 Sue Doeksen S2 Xaviera Altena // ANIMATION Ambassadors // MUSIC Rimer London // PR Hagens & DAWN // EDIT RubenPaulRuben.

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The Science of Kissing


ARTIS-Micropia

The Science of Kissing


ARTIS-Micropia

WE EXCHANGED MICROBES FOR THE SAKE OF SCIENCE... AND LOVE
Microbes are in the air, and in your saliva too. Our campaign for Dutch Museum Artis-Micropia shows what happens when you kiss. While you think you’re having an intimate moment, millions of microbes are also involved. Dutch artist Akwasi explains why this is good for you in a longer cinema ad.

There is a perfect kiss for everyone and for every moment. For a first date, for couples and for people who are all over each other. In three short videos ‘The First Kiss’, ’The French Kiss’ and the ’Wet Kiss’ we show how microbes affect you. The more tongue you use and the wetter the kiss, the more microbes are exchanged. Which is actually a good thing. Because these little creatures train your immune system, help keeping your mouth healthy and even assist you in finding the perfect partner. So, in the name of science: let those microbes flow.

DIRECTOR Karen Rosetzsky // DP Menno Mans // EDIT Annelien van Wijnbergen // VO Akwasi // MUSIC Rimer London

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Fair van je bed show


Fairtrade

Fair van je bed show


Fairtrade

AN UNFAIR SHOW ABOUT FAR AWAY PRODUCTS
Farmers in developing countries are often forced to sell their tropical products like coffee, chocolate, bananas and tea at unfair prices. This makes it impossible for them to earn a living wage. Fairtrade wants to reveal the invisible corrupt systems behind those products, raise awareness, and offer a solution: fairer products.

The story about underpaid farmers far away is a harsh story to tell. That's why we made a lighthearted online show that playfully teaches people the stories behind the products they buy every day: making them more conscious in a refreshing way.

We also tested the audience’s knowledge with teasing questions:

One minute trailer - Cocoa

One minute trailer - Coffee

Watch the full show here.

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de Belsimpel Methode™


Belsimpel.

de Belsimpel Methode™


Belsimpel.

BELSIMPEL IS NOT A TELECOM STORE, IT'S NOT A PROVIDER, IT'S A METHOD
Belsimpel is one of the fastest growing brands in the Dutch mobile market. As the market and the brand are maturing, it is time to shake off the budget image and increase relevance beyond the functional. So, how do we transform a brand for best deals into the default way of arranging everything mobile?

Belsimpel is not just a search engine, comparison site or retail channel. Belsimpel is a method. A clever way of getting exactly what you are looking for. That is why we invented The Belsimpel Method™’. The default way to find your perfect phone and phone plan.

The launch campaign consists of both internal and external brand activation, amongst which are three Q&A drama’s that lead towards 'the circle' - the button that represents ‘The Belsimpel Method™’ as is the gateway to fulfilling all mobile needs.

To show how ‘de Belsimpel Methode™' works on the website we made short videos. With a simple press on ‘de Belsimpel Methode™' you end on the deal you were looking for.

DIRECTOR Kay Lindhout // DP Robbie van Brussel // EDIT Wouter van Luijn  // ANIMATION storm productions // MUSIC Kees Kroot

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SQUEEZE IN THE FUN


Fanta

SQUEEZE IN THE FUN


Fanta

INTRODUCING THE NEW FANTA BOTTLE
Fanta asked us to come up with a campaign for the launch of a new twisted bottle. This new design was launched in 8 European countries. We wanted to give a simple twist to reality and be very visible online. With our idea, we created a fun visual world for teens to have fun with. In the end the campaign endured for a full year and we made more than 200 Gifs, emoji’s, videos and even a downloadable font book called ‘Fonta’.

Watch the commercial here!
Limited edition campagne So rare it’s unfair

FANTA'S NEW LIMITED FLAVORS ARE SO RARE IT'S UNFAIR
As a follow-up to Fanta’s ‘Squeeze in the fun’ campaign we introduced the new limited flavors in Europe and created a fun campaign for it: So rare, it’s unfair.

We connected the rare flavors of Fanta Dragonata & Fanta Pasyon to things which are also rare to find in the lives of teens. The campaign interacted with teens through social minigames, live-stream events, 360 photos, Instagram treasure hunts, pre-rolls and video content. You can find the campaign and the limited Fanta Flavors in 17 European countries. So grab it while you can!

We did the concept for this idea while we working at Ogilvy, it went into production after we left. 
CONCEPT Mees & Sharon // EXECUTION Ogilvy Amsterdam // DIRECTOR Dent De Cuir

 

 

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About + contact


SHARON.DEGRAAF@LIVE.NL & UBACHS.MEES@GMAIL.COM

About + contact


SHARON.DEGRAAF@LIVE.NL & UBACHS.MEES@GMAIL.COM

Dear Reader,

When we think of ideas we want to make our thinking as funny as possible. It was one of many things we learned at Ogilvy Amsterdam when we started working there in 2014. After two years it was time for a new chapter to learn some more in a different place surrounded by new people.  

That’s why we’re currently working as a creative team at Dawn. The place we want to be at this very moment. 

SHARON

ART DIRECTOR

Sharon graduated in Advertising at the Willem the Kooning in Rotterdam. In 2014 she followed an exchange program at the School Of Visual Arts in New York. With a love for old pictures and graphic design she is the art director.

(0031) 6 12 13 01 36

 

MEES

COPYWRITER

Mees, copywriter studied to become a filmmaker at the London Film Academy and the Luca School of Arts in Brussels. The last 3 years he studied Theatre Science in Amsterdam and began working in advertising. He then realized that he likes the process of developing ideas the most and thereby translating these ideas into stories. He uses his love for film and theatre to do so. 

(0031) 6 54 93 21 08

 

If you want to know more, don't hesitate to call or mail,we're always in for a cup of coffee!


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Thank You


Thank You


Brands we worked on - Coca Cola - Philips - Fanta - KLM - UpForSchool - de Bijenkorf - Sprite - KFC - Interbest - Amnesty International - Zorg en Zekerheid - Nestlé - FNV - Eneco - ARTIS-Micropia - Swinckels - Pathé - Belsimpel MAGGI - TUI - Earshot - ReclameRidders - JongeHonden

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