AN UNFAIR SHOW ABOUT FAR AWAY PRODUCTS

 A lot of your groceries are at the expense of others. “Tropical” products like coffee, chocolate, bananas and tea are sold for unfair prices here. Farmers from developing countries often pay the price for it. Most Dutch people know this, but what they don’t know is that they are the ones with the power to slowly change this. The more Fairtrade products you buy here, the more it helps the farmers there. Because it’s such a harsh story we made a lighthearted online show. Famous Dutch candidates represented the consumer and they learned in a fun game show how you can be more conscious about the products you buy and the effect it has. 

We also tested the audience’s knowledge with teasing questions.

A MASTER CHEF AND A WORLD CLASS BARTENDER WOULD ONLY DRINK SOMETHING SUPERIOR
You have normal pilsner and you have a superior pilsner like Swinckels’. So how do you let the Netherlands know Swinckels’ is the best of the best? Well, you let the finest connoisseurs convince you it’s great. That tasting is about more than using your taste buds. It’s the combination of your senses, memories and a good dose of intuition. That’s why we made ads that make you thirsty for more.

A CAR COMMERCIAL LIKE AD ABOUT THE FERRARI OF THE VACUUM CLEANERS
After using your vacuum cleaner you want to be certain it’s really clean. Not just for the eyes. You want to take of care of even the finest particles. The dust you don’t see. The dust that only gets exposed by the sun.

NOTHING BEATS A REAL STORY
Together with Zorg en Zekerheid (an independent health insurance company) we avoided hollow advertising promises and dug deeper for real stories. The result is a growing series in which engaging, real people tell of their experiences. And we’ve made art out of it. 

ILLUSTRATION Zeloot // ANIMATION Ambassadors

ILLUSTRATION Joren Joshua // ANIMATION Ambassadors // MUSIC Rimer London

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